Dealing with FSBO real estate will have you working extra-hard on all aspects of the sale. To a degree, your involvement is a good thing because you can make sure that everything has been executed perfectly. Good promotion for your real estate for sale in West Palm Beach, FL is the key to a successful private property sale. The problem is that most real estate ads tend to look similar. Is there anything you can do to make your marketing materials stand out and get the potential buyer interested?
Be Very Specific with the Text
Your title is your first and best opportunity to impress the buyer. You have to be creative but you should also include highly specific information about your real estate for sale by owner. Let people interested in your house know where it is located, how big it is and what the price is. You can also include an interesting detail in the headline. Something catchy and unique about your private property sale offer will help you stand out immediately.
The description of the property can be different from the accepted norm, as well. The fact that you are a private property seller and not a real estate agent gives you an opportunity to be original and to do something fun with the text. You can include some information about the neighborhood and what it’s like to live there. Such texts will help the buyer get a better understanding of your offer.
The photos of your real estate for sale in West Palm Beach, FL are even more important than the text. Even if you manage to write the perfect real estate for sale by owner ad, the great first impression will be ruined by low quality photographs. Invest in professional photos or borrow a good camera from a friend. Make sure that the house is thoroughly cleaned and renovated before you take the real estate listing photos.
Start with the exterior and move on to photographing each of the rooms. The gallery can also include pictures of interesting details. Such pictures will add some warmth to your real estate listing, enabling the potential buyer to see a home rather than just another property for sale.
Videos are even greater than photos for attracting attention to your private property sale offer. A virtual tour enables the buyer to gain a better understanding of the house and to see what it would be like to walk from room to room. Just like in the case of shooting photographs, quality matters. Video clips have to be created with the right equipment and software. The light is also very important. Choose the right day for the creation of such promo materials. It should be sunny enough to make the video look bright and professional.
If you have done everything though and your house still does not sell, let me help you. Give us a call and we will help you get rid of your house and make profits from it today.